Spaces is a new social app from Google launched this year ahead of I/O. The app allows you to instantly create a group around any topic, and share it with friends. With Google Search, YouTube, and Chrome all built into a single messaging app, it’s easier than ever to find and share articles, videos, and images.
We worked with the Product Design and Marketing teams for Spaces to create a colorful and energetic visual style to help bring the product to life on the web.
Bringing Spaces to Life
From comic books to travel plans, it was important to show Spaces could be used for just about anything. The visual style needed to simultaneously communicate specific features, while also adding a level excitement to the product. We used character animations, interacting with a stylized version of the app, to help educate people on why Spaces is not just another messaging app.