Hummingbird
Hummingbird fights financial crime using better communications and technology. Most of the world’s crime involves money. Drug cartels, organized crime, weapons sales, political corruption, and human trafficking all rely on money movement through our financial system. There’s no better way to fight these criminals than to follow the money and choke off the profits. Hummingbird helps financial institutions better understand their customers and collaborate with law enforcement.
Heroes of the financial industry
We focused on the people who are the heroes of the financial industries, putting them front and center. Custom guilloché-style patterns — evoking the feeling of currency — were combined with vibrant gradients and photorealistic illustrations in textural mosaics.
Custom typography
We collaborated with Pangram Pangram on a custom typography that transitions from complicated letterforms to more simplified, representing the ease and clarity of using Hummingbird.
Hummingbird empowers the teams that fight financial crime and bring bad actors back in line. Our type system represents this concept, showing both the warping of existing normative letter structures which then morph back to their coherent, working form.
Antonio Mondragon-Becker
Associate Creative Director, Upperquad
Services
Strategy
- Positioning
- Voice & tone
- Content
- Copywriting
Brand
- Brand system
- Art Direction
- Illustration
- Iconography
- Custom Typography
Interactive
- UI/UX Design
- Visual Design
- Art Direction
- Motion Design
Development
- Front-end
- Back-end