A creative approach for effective outcomes
Our process is rooted in strategy and exploration. We help our clients look inward to imagine what’s possible, building programs with the versatility to grow through shifts in industry and culture.
Mapping the landscape
Our team starts by immersing in business intelligence and consumer research to understand the culture surrounding the brand. These insights help to direct our decisions.
Illuminating opportunity
Building on the foundation we’ve established in our immersion phase, we identify commercial, consumer, and cultural opportunities for the brand.
Unlocking futures
Finally, we build brand ideas, systems, and experiences for executing our established goals.
00
Core capabilities
We take a critical approach, applying the results of our explorations to create collisions of insight, inspiration and experimentation, between our team and yours
- Observe
- Design
- Interact
- Click
- Construct
- Analyze
- Surf
- Examine
- Explore
- Focus
- Read
- Listen
- Thrill
- Envision
- Peek
- Amuse
- Type
- Dream
- Evaluate
- Formulate
- Press
- Create
- Reflect
- Construct
- Generate
- View
- Gaze
- Improve
- Enhance
- Develop
- Draw
- Plan
- Polish
- Watch
- Connect
- Modify
- Captivate
- Study
- Revise
- Produce
- Critique
- Paint
- Perfect
- Marvel
- Survey
- Color
- Shape
- Minimize
- Wonder
- Listen
- Scroll
- Excite
- Maximize
- Streamline
- Simplify
- Dream
- Navigate
- Explore
- Read
- Watch
- Sketch
- Play
- Delight
- Enjoy
- Engage
- Communicate
- Inspect
- Swipe
- Tap
- Study
- Research
- Look
- Adjust
- Pinch
- Expand
- Zoom
- Touch
- Drag
- Drop
- Configure
- Observe
- Design
- Interact
- Click
- Construct
- Analyze
- Surf
- Examine
- Explore
- Focus
- Read
- Listen
- Thrill
- Envision
- Peek
- Amuse
- Type
- Dream
- Evaluate
- Formulate
- Press
- Create
- Reflect
- Construct
- Generate
- View
- Gaze
- Improve
- Enhance
- Develop
- Draw
- Plan
- Polish
- Watch
- Connect
- Modify
- Captivate
- Study
- Revise
- Produce
- Critique
- Paint
- Perfect
- Marvel
- Survey
- Color
- Shape
- Minimize
- Wonder
- Listen
- Scroll
- Excite
- Maximize
- Streamline
- Simplify
- Dream
- Navigate
- Explore
- Read
- Watch
- Sketch
- Play
- Delight
- Enjoy
- Engage
- Communicate
- Inspect
- Swipe
- Tap
- Study
- Research
- Look
- Adjust
- Pinch
- Expand
- Zoom
- Touch
- Drag
- Drop
- Configure
- [connect]
- Observe
- Design
- Interact
- Click
- Construct
- Analyze
- Surf
- Examine
- Explore
- Focus
- Read
- Listen
- Thrill
- Envision
- Peek
- Amuse
- Type
- Dream
- Evaluate
- Formulate
- Press
- Create
- Reflect
- Construct
- Generate
- View
- Gaze
- Improve
- Enhance
- Develop
- Draw
- Plan
- Polish
- Watch
- Connect
- Modify
- Captivate
- Study
- Revise
- Produce
- Critique
- Paint
- Perfect
- Marvel
- Survey
- Color
- Shape
- Minimize
- Wonder
- Listen
- Scroll
- Excite
- Maximize
- Streamline
- Simplify
- Dream
- Navigate
- Explore
- Read
- Watch
- Sketch
- Play
- Delight
- Enjoy
- Engage
- Communicate
- Inspect
- Swipe
- Tap
- Study
- Research
- Look
- Adjust
- Pinch
- Expand
- Zoom
- Touch
- Drag
- Drop
- Configure
- Observe
- Design
- Interact
- Click
- Construct
- Analyze
- Surf
- Examine
- Explore
- Focus
- Read
- Listen
- Thrill
- Envision
- Peek
- Amuse
- Type
- Dream
- Evaluate
- Formulate
- Press
- Create
- Reflect
- Construct
- Generate
- View
- Gaze
- Improve
- Enhance
- Develop
- Draw
- Plan
- Polish
- Watch
- Connect
- Modify
- Captivate
- Study
- Revise
- Produce
- Critique
- Paint
- Perfect
- Marvel
- Survey
- Color
- Shape
- Minimize
- Wonder
- Listen
- Scroll
- Excite
- Maximize
- Streamline
- Simplify
- Dream
- Navigate
- Explore
- Read
- Watch
- Sketch
- Play
- Delight
- Enjoy
- Engage
- Communicate
- Inspect
- Swipe
- Tap
- Study
- Research
- Look
- Adjust
- Pinch
- Expand
- Zoom
- Touch
- Drag
- Drop
- Configure
- [connect]
01
Brand Strategy
We create unique brands anchored in human truths, providing strategy and design guidance to equip each one to grow into the future.
Services
Research & Consumer Insight • Workshops • Competitive Analysis • Brand Positioning • Brand Architecture • Brand Personality • Naming & Nomenclature
02
Brand Identity
We create brand value with distinctive expressions that connect and engage.
Services
Identity & Logomarks • Verbal Identity • Voice & Tone • Brand Messaging • Brand Guidelines • Typography • Iconography & Illustration • Photography Art Direction • Motion Guidelines
A new brand, website and publishing platform capable of supporting Jigsaw's audacious and important work.
View Jigsaw
Caffeinated Capital catalyzes the success of transformative ideas and the people who conceive them.
View Caffeinated Capital
Industry-leading machine learning and easy-to-use workflows at Afresh raise the bar on fresh inventory management.
View Afresh
03
Digital Experience
We use a human-centered design strategy to turn brand ideas into interactive experiences.
Services
Content Strategy & Information Architecture • Website & App Design • Interaction Design • Journey Mapping & Testing • Innovation Sprints & Prototyping • Asset Production (Video, 3D, Photography, Animation, Illustration) • Campaign Development
04
Web Development
We use highly technical development to build experiences that immerse users in the brand.
Services
MVP Development • Front & Back End Development • Technology Stack Advisory • Ecommerce Development • VR / AR Experiences • WebGL 3D Development
A publishing platform from Google's Jigsaw unit outlining today’s digital threats and solutions.
View The Current
Patagonia's initiative to protect millions of acres of world-class recreation, archeology, and culture.
View Bears Ears
With over 45 games, 18 features, and a whole lot of eggnog, we had almost a decade of holly, jolly fun working on Santa Tracker with the talented folks at Google.
View Santa Tracker
Diverse capabilities, distinctive brands
Our work with you is as unique as you are. We'll work with you to explore your individual needs and tailor our work program around them, drawing on areas of deep expertise that we’ve honed over our 10 years of practice.
AI & Machine Learning
From applied research to machine learning platforms, we’ve expressed artificial intelligence and machine learning concepts in a way that’s easy to understand and technically performant.
We make the technical approachable, across many audiences, with business objectives top of mind.
Introducing people to complex topics and technologies.
MoreDigital storytelling
We unite brand and interactive to bring people together at unprecedented scale.
Immersing users in narrative structure
Data, copy and visuals are animated through art direction.
MorePlatforms & Commerce
We introduce people to the products and services they need.
The brands we build connect experience and authenticity, purpose and performance — so your growth remains true to you.
We build brands that connect user experience with authenticity.
MoreFor Good
We seek out opportunities to contribute to organizations that reflect our culture and values.
Creating impact for organizations and the people they serve through extensible systems
We connect purpose to brand for tangible results.
More
We work with forward-thinking teams of all sizes.
- Google DeepMind
- Instagram
- Pinterest
- Ford Foundation
- YouTube
- Robinhood
- SV Angel
- 826 Valencia
- Lyft
- Epic Magazine
- Strivr
- Jigsaw
- FAMSF
- Chan Zuckerberg Initiative
- Lightstep
- Sand Hill Collection
Recognition
Awwwards
×27- SOTD2023UpperquadVisit
- DEV2023UpperquadVisit
- HM2021Jigsaw: The Current: ToxicityVisit
- SOTD2021Jigsaw: The Current: Violent White SupremacyVisit
- DEV2021Jigsaw: The Current: Violent White SupremacyVisit
- SOTD2020The CrumbskeesVisit
- DEV2020The CrumbskeesVisit
- SOTD2020At HomeVisit
- DEV2020At HomeVisit
- SOTD2020JigsawVisit
- DEV2020JigsawVisit
- SOTD2020Hello from HereVisit
- HM2019AffirmVisit
- SOTD2018Patagonia Blue Heart of EuropeVisit
- DEV2018Patagonia Blue Heart of EuropeVisit
- HM2017BeaconVisit
- SOTD2017UpperquadVisit
- DEV2017UpperquadVisit
- SOTD2017Patagonia This is Bears EarsVisit
- DEV2017Patagonia This is Bears EarsVisit
- HM2017Stanford d.schoolVisit
- HM2015Google Santa TrackerVisit
- HM2015Arab Spring BreakVisit
- SOTD2014Google Santa TrackerVisit
- HM2014Google HangoutsVisit
- HM2014Into the Zombie UnderworldVisit
- HM2012Google Santa TrackerVisit
CommArts
×13- Webpicks2023UpperquadVisit
- Interactive Annual2021The CrumbskeesVisit
- Webpicks2021The Current: ToxicityVisit
- Webpicks2021The Current: Violent White SupremacyVisit
- Webpicks2020At HomeVisit
- Webpicks2020Hello from HereVisit
- Webpicks2020The CurrentVisit
- Interactive Annual2019UpperquadVisit
- Webpicks2017UpperquadVisit
- Webpicks2017This is Bears EarsVisit
- Webpicks2017Stanford d. schoolVisit
- Interactive Annual2016Arab Spring BreakVisit
- Interactive Annual2013Google More than a MapVisit
FWA
×14- SOTD2023UpperquadVisit
- SOTD2020Jigsaw: The Current: Violent White SupremacyVisit
- SOTD2020The CrumbskeesVisit
- SOTD2020At HomeVisit
- SOTD2020JigsawVisit
- SOTD2020Hello from HereVisit
- SOTD2018Patagonia Blue Heart of EuropeVisit
- SOTD2017UpperquadVisit
- SOTD2017Patagonia This is Bears EarsVisit
- SOTD2015Google Santa Tracker 2015Visit
- SOTD2014Google Santa Tracker 2014Visit
- SOTD2013Google Santa Tracker 2013Visit
- MOTD2018Google Santa Tracker 2013Visit
- SOTD2012Google More than a MapVisit
Webby Awards
×19- Nominee2022Jigsaw: The Current: Internet ShutdownsVisit
- Honoree2022Google Quantum AIVisit
- Winner2021Jigsaw: The Current: Violent White SupremacyVisit
- Nominee2021At HomeVisit
- Honoree2021The CrumbskeesVisit
- Nominee2020JigsawVisit
- Nominee2020Jigsaw: The CurrentVisit
- Nominee2020Google Santa TrackerVisit
- Nominee2020Jigsaw: Disinformation Data VisualizerVisit
- Nominee2019826 ValenciaVisit
- Honoree2019Patagonia Blue HeartVisit
- Honoree2019Insights into Gauguin: A Spiritual JourneyVisit
- Winner2018Patagonia This is Bears EarsVisit
- Webby for Good2018Patagonia This is Bears EarsVisit
- Nominee2018Stanford d.schoolVisit
- Honoree2015Google Santa TrackerVisit
- Winner2013More than a MapVisit
- People Voice2013More than a Map - NavigationVisit
- People Voice2013More than a Map - CommmunicationVisit