Google Chrome

Meet Chromebooks

Chromebooks are a new, faster kind of computer made for the Internet. A Chromebook starts in seconds, and offers thousands of apps. It has built-in virus protection, continually gets updated and backs up your stuff in the cloud. We worked closely with the Chrome team at Google to design and develop a brand new website showcasing the next generation of devices from companies like Toshiba, Acer, and Asus.

Strategy

Bold and beautiful

With a range of new devices being offered, Chromebooks have emerged as a distinct offering from Google and the companies producing them. We designed a site that showed the breadth of devices, was easy to navigate, and allowed users to discover the right device for them. The design was intentionally neutral, letting color emerge from the devices, people, and apps.

Views Showing the diversity of the Chromebook lineup required a variety of unique and interesting views

Views Showing the diversity of the Chromebook lineup required a variety of unique and interesting views

The Design

A modular approach

From the start, this site was meant to grow. New models would be rolling out, multiple languages were supported, and product offerings are unique within different countries. All this meant that the designs had to be both modular and scalable.

Photography

Using Chromebooks

We worked closely with the Chrome team on photography for the site. Each image was meant to be bright and full of light. The environments were to feel authentic, relatable, and comfortable. More than anything, they needed to feel fun.

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