Santa Tracker
Santa Tracker is an advent calendar-inspired town full of games to play, videos to watch, igloos to explore, and tidbits to learn. Each day of December unlocks new easter eggs in the village - from reindeer flight school to the friendly waving walrus - so kids always have something new to discover. With over 45 games, 18 videos, and a whole lot of eggnog, we had almost a decade of holly jolly fun working on Santa Tracker with the talented folks at Google.
The Village
Each day of December unlocks new easter eggs in the village - from reindeer flight school to the friendly waving walrus - so kids always have something new to discover. With so many holiday festivities in Santa’s village, it’s easy to wonder where to begin. We kept the calls to action super simple - Learn, Watch, and Play - so that kids and parents could see their options upfront and choose their path.
Everyone welcome
From slip-sliding penguins to dancing elves to Mrs. Claus herself, the everyone is here! As you explore the village you’ll find Santa’s family and friends frolicking about, with representation from all ages, backgrounds, body types, skin colors, abilities and gender expressions.
The Big Night
Of course, all of these games and goodies are built in anticipation of Santa’s big day - Christmas Eve. For a full 24 hours on December 24th, users can jump into city view, learn about holiday traditions in faraway lands and - most importantly - follow Santa as he makes his way from chimney to chimney, around the world.
Santa Tracker is about building magic into every detail, every character, every interaction, every moment. It’s a demonstration of making technology meaningful, understandable and accessible to include the widest possible group of people.
Jason Dietrick
Creative Director, Upperquad
Services
Strategy
- Brand Strategy
- Positioning
- Storytelling
- Content Strategy
- Copywriting
Brand
- Identity
- Brand system
- Marks & symbols
- Art Direction
- Illustration
- Iconography
- Illustration
Interactive
- UI/UX Design
- Visual Design
- Art Direction
- Motion Design
Development
- Front-end
- Back-end
- Data visualization