Nova Credit

Nova Credit opens pathways to financial opportunity for people with limited credit history. By aggregating global credit bureau and bank transaction data, Nova Credit enable lenders and businesses to see borrowers in a new light, unlocking access to the financial system for millions of new people.

Opportunity and access

Nova Credit has helped hundreds of thousands of people leverage their full financial profile to unlock opportunities. Whether someone has great credit in another country that lenders can’t see, or they don’t have credit history at all. For businesses, Nova Credit unlocks unique data sources that help improve credit risk assessments, identifying more customers and gaining access to untapped markets.

Portals to possibility

We extended their brand around expressions of simplicity, optimism, opening doors and organic evolution. For a fast-moving company, the direction needed to be distinct but without the need for an extended turnaround time. Our focus was on people living their lives, worry free and happy - the outcome of the technology.

Expanding access for a more vibrant world

Every year, millions of creditworthy individuals are denied access to financing because lenders can’t access the right data to assess their financial responsibility. Nova Credit unlocks unique data sources that help businesses improve their credit risk assessment, identifying more customers and gaining access to untapped markets. In this, we never wanted to lose sight of the human perspective.

Our colorful brand system brought lifestyle sensibility to Nova Credit's consumer business as well as strategically engaging with an emerging B2B audience.

Marcio Gutheil

Senior Art Director


  • Strategy

    • Brand Positioning
    • Voice & tone
    • Content
    • Copywriting
  • Brand

    • Identity
    • Brand system
    • Marks & symbols
    • Art Direction
    • Illustration
    • Iconography
  • Interactive

    • UI/UX Design
    • Visual Design
    • Art Direction
  • Development

    • Front-end
    • Back-end

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