Nova Credit

Nova Credit opens pathways to financial opportunity for people with limited credit history. By aggregating global credit bureau and bank transaction data, Nova Credit enables lenders and businesses to see borrowers in a new light, unlocking access to the financial system for millions of new people.

Billboard on a red corrugated wall reading "Unlock millions of new customers", with a photo of a couple and their baby

Opportunity and access

Nova Credit has helped hundreds of thousands of people leverage their full financial profile to unlock opportunities. Whether someone has great credit in another country that lenders can’t see, or they don’t have credit history at all. For businesses, Nova Credit unlocks unique data sources that help improve credit risk assessments, identifying more customers and gaining access to untapped markets.

Type specimen in sans serif and serif, both setting "People move, credit doesn't. We're changing that."

Baby in a purple turban lifted in the air by a laughing mother, with the father looking on

Nova Credit business cards in pink, blue, lavender and white on a green surface, the hexagon mark embossed

Type sample: "Arrive" in sans serif and "Thrive" in serif, mint on dark purple

Web page headline "Open more pathways to financial opportunity" above a "Nova Credit 101" Q&A section

Cash Atlas diagram: a ring chart split into assets, expenses, debts and income

Portals to possibility

We extended their brand around expressions of simplicity, optimism, opening doors and organic evolution. For a fast-moving company, the direction needed to be distinct but without the need for an extended turnaround time. Our focus was on people living their lives, worry free and happy - the outcome of the technology.

Website hero, "Open More Pathways to Financial Opportunity", above a hexagon-framed video of a mother and daughter

Style-guide page showing photos placed in hexagonal collage frames in blue, red, green and yellow

Grid of Nova Credit website pages, including "Expand Your Credit-Eligible Universe" and "Why Businesses Choose Nova Credit"

Three phone screens from the Nova Credit site: an eligibility check, an article on American Express cards, a benefits list

Smiling young man in a beanie and denim jacket on a busy city street

Website section with isometric illustrations beside "Optimize funnel conversion" and "Reduce portfolio risk"

Isometric illustration of a globe with a phone, passport, airplane, ID document and moving boxes

Expanding access for a more vibrant world

Every year, millions of creditworthy individuals are denied access to financing because lenders can’t access the right data to assess their financial responsibility. Nova Credit unlocks unique data sources that help businesses improve their credit risk assessment, identifying more customers and gaining access to untapped markets. In this, we never wanted to lose sight of the human perspective.

Ad reading "Because you're building more than just credit." over a father playing with his baby

Our colorful brand system brought lifestyle sensibility to Nova Credit's consumer business as well as strategically engaging with an emerging B2B audience.

Instagram story with a customer quote from Hassan, 34, above a photo of him laughing with friends on the grass

Instagram post: "In the United States, more than Four Million immigrants work in the healthcare & social service industries"

Since launch

Funding round

$35M Series D led by Socium Ventures

2025

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