Wise Systems

Wise Systems' state-of-the-art dispatch and routing software improves fleet efficiency, performance and customer service for last mile delivery. Its high-performing AI-driven engine is designed to meet the toughest deliveries with efficiency, analytics, and a pleasing interface. A spinoff of the MIT Media Lab, Wise System transforms fleets for driver satisfaction, increased utilization, and most importantly, perfect deliveries.

Strategy

Wise Systems set out to optimize that last mile, where the expectations of customers, delivery recipients, drivers, dispatchers, and managers come together. We worked closely with their team to create messaging, headlines and copy that clearly gets the point across, while being mindful of their core audiences.

Headline "Make every last mile the best one yet" with a blue route line winding between the words

Headline "Perfect deliveries by design." on navy, framed by a curving route line

White paper covers in a row, the centre one titled "The real benefits of real time."

Pattern of navy route lines and dashes on a bright yellow background

At the core of Wise Systems’ platform is a AI-driven dynamic optimization engine that continuously ingests data from operations, makes real-time decisions and uses machine learning to get better over time. Route optimization algorithms make intelligent routing decisions for a fleet. We wanted to represent this complex process in an intuitive visual system, showing movement through time, space and constantly changing conditions.

Product tiles for Analytics, Dispatcher, Customer Portal, Driver app, Scheduler and Updates, each showing app screens

Row of photo cards on navy, the centre one a close-up of an older man in glasses

Delivery driver in a green uniform shirt holding parcels on a city street

Forklift driver moving a pallet of boxes, seen from inside a truck trailer

Wise Systems triple-chevron mark in navy on yellow, over a diamond grid of blue dots

Grid of team portraits on blue, green and yellow cards, each labelled with a first name and job title

Collage of driver photos and app interface pieces around the headline "Deliveries affect everyone. We engineer them better."

By combining the elements of the brand platform, we were able to talk meaningfully about their product without losing sight of the people that make their business. Whether on Instagram, on their website or in person, we ensured every touchpoint added to their success.

Row of nine product icons shown as yellow outlines and as small blue badges, on a dark background

Phone showing the Wise Systems mobile homepage with the headline "The only fleet-wide solution"

Phone showing the mobile team page with portraits of two employees and a quote card

Grid of Wise Systems website page designs in navy, blue and white

Since launch

Funding round

$50M Series C led by Tiger Global

2021

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