826 Valencia

826 Valencia is a San Francisco based nonprofit that helps under-resourced students develop their writing skills and channel their creativity through free educational programs. We embraced the whimsical adventure of the 826 tutoring centers and applied it to all things digital.


We expanded their color palette, illustrated a crazy cast of characters, and paired a handwritten script with a woodblock-inspired headline type for a creative, welcoming energy.

This website has completely revolutionized our online presence, particularly as we built two new centers and our brand evolved and we needed more money, and volunteers, and partners to reach even more kids!

Bita Nazarian

Executive Director, 826 Valencia

Each 826 location has its own wildly imaginative theme that immerses students into a whole new world of writing along with a magical storefront magic. We worked infuse this spirit into their ecommerce website, focusing in on ease-of-use and usability.


  • Strategy

    • Brand strategy
    • Voice & tone
    • Content
    • Copywriting
  • Brand

    • Brand system
    • Art Direction
    • Illustration
    • Iconography
    • Typography
  • Interactive

    • UI/UX Design
    • Visual Design
    • Art Direction
  • Development

    • Front-end
    • Localization

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