Caffeinated Capital

Caffeinated Capital believes there are certain people in this world who are truly extraordinary. People with transformative ideas and the determination to make it happen. Caffeinated exists to find these rare individuals and catalyze their success.

Our approach

Ultimately, we wanted to create a bold and differentiated brand for Caffeinated Capital that builds awareness for the firm and supports its growth going forward. Capturing the energy and speed represented in Caffeinated's name and approach, we leaned into an active representation to the logomark and letterforms.

Caffeinated Capital unblocks partners and move everyone forward faster.

If high risk makes for high reward, then we swing big and double down. If there are a rare few people in the world who are truly exceptional, then we work relentlessly to find them, catalyze them and accelerate their success. If good investments are for life, then we invest in people over business models.

Speed wins

Caffeinated Capital builds high impact, low friction partnerships where speed is their ultimate advantage.

The results were visuals reduced to their most skeletal, dipped in accelerants then set ablaze

Jason Dietrick

Creative Director, Upperquad


  • Strategy

    • Brand strategy
    • Positioning
    • Voice & tone
    • Content
    • Copywriting
  • Brand

    • Identity
    • Brand system
    • Marks & symbols
    • Art Direction
    • Illustration
    • Iconography
    • Typography
  • Interactive

    • UI/UX Design
    • Visual Design
    • Art Direction
    • Motion Design
  • Development

    • Front-end
    • Back-end
    • Data visualization

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