Thoropass is a compliance expert so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, Thoropass integrates into your process to prepare you to pass any audit, every year, with flying colors.

Meet Oro

Oro is the Thoropass mascot, embodying the company’s genuine enthusiasm about compliance. Always available and ready to assist, Oro sticks with you throughout your preparation journey to make sure you’re not just squeaking by on your audit, but acing it. This character exemplifies compliance done right, raising the industry standard for everyone.

Curious, helpful, optimistic, honest, and hypercompetent, Oro’s character is expressed through animated reactions to inputs throughout the user journey.

Where compliance makes you smile

Thoropass believes that compliance is key to moving innovation forward — and that staying audit-ready can be a positive experience. By changing the tune on compliance, they’re building a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement. They support their sunny disposition with clear integrity in the product experience. These character traits are expressed through a cheerful color palette, grounded with cool gray text.

Built to scale

This brand is vibrant and extensible through a variety of applications. Oro can stay still or use motion to inform and entertain, transforming words and colors with the literal blink of an eye as they move through space. Subtle, minimalist iconography supports the product experience, while warm photography extends the brand persona with images of authentic, engaged people at work.

Clever, conversational, and charming. Oro's superpowers add immediate appeal to the compliance experience, seamlessly guiding you through menus and paperwork with ease.

Jason Dietrick

Creative Director, Upperquad

Typography, a playful use of Oro and a bright palatte give the brand voice a relaxed, consistent and comforting tone that works across surfaces.

Compliance doesn't have to be a chore; Thoropass turns it into an opportunity to thrive.

Emily Headden

Senior Producer, Upperquad


  • Strategy

    • Interviews
    • Workshops
    • Positioning
    • Voice & tone
    • Content
    • Copywriting
  • Brand

    • Identity
    • Brand system
    • Marks & symbols
    • Art Direction
    • Illustration
    • Iconography
    • Naming

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