Thoropass

Thoropass is a compliance expert so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, Thoropass integrates into your process to prepare you to pass any audit, every year, with flying colors.

Meet Oro

Oro is the Thoropass mascot, embodying the company’s genuine enthusiasm about compliance. Always available and ready to assist, Oro sticks with you throughout your preparation journey to make sure you’re not just squeaking by on your audit, but acing it. This character exemplifies compliance done right, raising the industry standard for everyone.

Oro faces with different expressions on yellow, beside a repeating Oro pattern in blue on navy

Three Oro expressions: neutral, puzzled, and a scrambled face in a starburst labelled “Error”

Curious, helpful, optimistic, honest, and hypercompetent, Oro’s character is expressed through animated reactions to inputs throughout the user journey.

Speech-bubble card reading “Curious”, with a line about Oro asking questions until they understand

Speech-bubble card reading “Emotive”, with a line about Oro wearing their heart on their sleeve

Two white cards on pale green, one reading “Compliance helps you move forward.”, with a small Oro between them

Where compliance makes you smile

Thoropass believes that compliance is key to moving innovation forward — and that staying audit-ready can be a positive experience. By changing the tune on compliance, they’re building a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement. They support their sunny disposition with clear integrity in the product experience. These character traits are expressed through a cheerful color palette, grounded with cool gray text.

Three framed Thoropass posters on a corrugated wall, the middle one with Oro saying “We’re here to help”

Thoropass business cards on green, with oversized Oro faces on yellow, blue and green backs

Typography specimen on yellow with the Basetica headline “You don’t know what you don’t know. We do.”

Green, coral and yellow speech bubbles on black reading “Don’t just pass. Thoropass.” and “Ready for anything.”

Green card reading “Your guide on the path to compliance.” above a band of blue arrow tiles

Built to scale

This brand is vibrant and extensible through a variety of applications. Oro can stay still or use motion to inform and entertain, transforming words and colors with the literal blink of an eye as they move through space. Subtle, minimalist iconography supports the product experience, while warm photography extends the brand persona with images of authentic, engaged people at work.

Chart of Oro’s facial expressions, each labelled by mood

Billboard under an overpass with a green speech bubble reading “Your compliance helping hand” beside a large Oro

Clever, conversational, and charming. Oro's superpowers add immediate appeal to the compliance experience, seamlessly guiding you through menus and paperwork with ease.