Affirm
Affirm is a pay-over-time solution that lets shoppers say yes to more of the things they love. By offering transparent, fairly-priced loans, Affirm is challenging traditional credit cards and transforming the banking industry for the better. No late fees. No surprises.
Pushing the brand
Affirm was just beginning to explore their new brand when we started the project. We collaborated with their team to push their color and pattern explorations further and explored motion as a way to double down on approachability.






Showcasing the UI and highlighting real people helps the product feel familiar and inviting.





Press & Awards
Since launch
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