Affirm

Affirm is a pay-over-time solution that lets shoppers say yes to more of the things they love. By offering transparent, fairly-priced loans, Affirm is challenging traditional credit cards and transforming the banking industry for the better. No late fees. No surprises.

Pushing the brand

Affirm was just beginning to explore their new brand when we started the project. We collaborated with their team to push their color and pattern explorations further and explored motion as a way to double down on approachability.

Seven color swatches as hand-cut blobs: Indigo, Blueberry, Radish, Salmon, Kale, Yolk and Avocado

Cut-out shapes in pink, navy and bright blue leaning against a white block on a pink background

White mug, pink clock and yellow vase with a plant in front of a polka-dot cut-out on pale blue

Marshall speaker, white phone and camera lens with polka-dot and navy cut-out shapes on lilac

Pink-striped half circle on a pink cube with a green blob shape leaning against it, on mint green

Showcasing the UI and highlighting real people helps the product feel familiar and inviting.

Two smiling people photographed against pink blob shapes with green and yellow dot patterns

Affirm UI examples: a sofa product page, three monthly payment plan options and the app showing a prequalified amount

A flexible system

We built a custom CMS to provide the team with flexibility to A/B test new modules and respond to analytics insights over time.

Affirm store directory with large photo cards for Peloton and Warby Parker above smaller merchant tiles

Photo cards labeled Home makeover, Summer getaway and Great outdoors

By helping customers say yes to more of the things they love, Affirm also empowers thousands of merchants grow their business. We created a customized experience for key industries to help them connect with customers old and new.