Scam Spotter
Scam Spotter is a consumer outreach initiative from FightCybercrime and Google to help fight scams. Its goal is to raise awareness, provide easy to understand information and stop people from getting scammed. We worked alongside Sandy Russell Creative to create the brand identity, website, and a series of animated videos to bring the initiative to life.
Everywhere and everyone
When the initiative launched in 2021, most scams involved gift cards and targeted seniors. But now scams are everywhere and affecting everyone; Gen Z, Gen X, Baby Boomers, Gen Alpha. Scammers are on all types of platforms and AI can give them wider reach. Scams aren't rare anymore — they're routine.
Know your scams
Instead of focusing on the worst case scenarios, we focused on everyday avoidance of scams. We wanted to prepare people to spot a scam, no matter what form it might take. No scare tactics. Just smart habits.
Leading with character
We partnered with Con McHugh on illustration and animation. His exceptional work brought memorable character to the forefront of the project. Con has an ability to make the abstract feel approachable, the complex feel human. His illustration invites people in, makes them smile, and engages them with helpful information.
The best way to fight scams is to talk about them. Name them, share them, normalize knowing better.
Margot Boyer-Dry
Strategy Lead, Sandy Russell Creative
In collaboration with
FightCybercrime, Google, Sandy Russell Creative, Molly Studio, Con McHugh
The dream team
Courtney Sanford, Sandy Russell, Margot Boyer-Dry, Con McHugh, David Kirschberg, Jesper Vos, Marvin Schwaibold, Jaytel Provence, Phil Ruppanner.
Services
Brand
- Identity
- Brand system
- Marks & symbols
- Art Direction
- Illustration
- Iconography
Interactive
- UI/UX Design
- Visual Design
- Art Direction
- Motion Design
Development
- Front-end
- Back-end