About
In Brief
Tilt Brush is a cutting-edge, experiential blend of VR and art that allows people to paint in 3D space. With Tilt Brush you step into a boundless environment where the world is your canvas and your imagination is your only guide.
Tilt Brush
Client
Tilt Brush
Brand
Strategy &
Positioning
Identity System
& Guidelines
Illustration
Art Direction
Interactive
Information
Architecture
Interactive Design
Animation &
Motion Design
Development
Prototyping
Frontend
Analytics &
Optimization
Services
Identity

Painting in 3D space is an invigorating experience. We made that sensation the centerpiece of our identity exploration.

You can’t use words to describe life-size, three-dimensional paintings or interactive brushes made of stars, light particles, and fire. We let the art speak for itself throughout the site, allowing the motion and interaction of the brush strokes to truly bring the concept to life.

Artist in residence

The artist in residence program is a launchpad for Tilt Brush art. Google brought in creators of all kinds, from dancers to photographers, to push the creative limits of Tilt Brush. We were excited to share their amazing work with the world on the site.

Emphasizing 3D perspective throughout the UI became a clever reminder of the wonder, creativity and motion that is unique to Tilt Brush.

We celebrated the program’s artists with a modular gallery that could evolve as the artists explored the technology and inspire new folks to try it out for themselves.

Artists have surprising and diverse approaches to using Tilt Brush. From the hyperrealistic to the roughly sketched, each artist developed a unique style and found new ways to defy our expectations with the medium.