About
In Brief
Amidst a crowded market of messaging apps, forums and virtual bulletin boards, Spaces offers a refreshing way to organize small group conversations around specific shared interests. We worked with the Product Design and Marketing teams for Spaces to create a colorful and energetic visual style to help bring the product to life on the web.
Spaces
Client
Google
Brand
Strategy &
Positioning
Illustration
Art Direction
Interactive
Information
Architecture
Interactive Design
Animation &
Motion Design
Development
Frontend
Analytics &
Optimization
Services
Branding

From comic books to travel plans, it was important to show Spaces could be used for just about anything. The visual style simultaneously communicates specific features, while also adding a level of excitement to the product. We used character animations interacting with a stylized version of the app, to help educate people on why Spaces is not just another messaging app.

Playful illustrations bring the product to life, animating through delightful scenes that capture both the spirit and the purpose of the app at once.

Motion brings the app’s functionality to the forefront, communicating the most important actions and entertaining the viewers as they travel through the site.

The concept of the space - the app’s namesake, of course - was a constant reminder of what this app is all about: a living space to create, collaborate, and converse with the people that matter most for everything you do.