From comic books to travel plans, it was important to show Spaces could be used for just about anything. The visual style simultaneously communicates specific features, while also adding a level of excitement to the product. We used character animations interacting with a stylized version of the app, to help educate people on why Spaces is not just another messaging app.
Motion brings the app’s functionality to the forefront, communicating the most important actions and entertaining the viewers as they travel through the site.
The concept of the space - the app’s namesake, of course - was a constant reminder of what this app is all about: a living space to create, collaborate, and converse with the people that matter most for everything you do.