Le Tote Website
Le Tote is a fashion service allowing women to rent and wear all the latest fashion, without ever stepping foot inside a store. We teamed up with Le Tote to redesign their entire experience from top to bottom.
Elegant and simple
Working with an existing identity, we developed a new brand language including palettes, iconography, typography and photography choices. We wanted to maintain a certain feeling of approachability, effortlessness and confidence. Fun, flirty and fashion in everyday life.
Signed in page
We designed a landing page for returning users that offered a whole new level of discovery and personalization. We designed a grid that was flexible and open, with room for editorial content, local trending items and recommended pieces.
Getting familiar with the service
We designed an onboarding process that delicately balanced the need to capture information, keeping users engaged and letting the product come through. We took a lot of care in making sure every step was seamless, but could be recombined in a modular way.