Le Tote

Le Tote Website

Le Tote is a fashion service allowing women to rent and wear all the latest fashion, without ever stepping foot inside a store. We teamed up with Le Tote to redesign their entire experience from top to bottom.

Brand identity

Elegant and simple

Working with an existing identity, we developed a new brand language including palettes, iconography, typography and photography choices.  We wanted to maintain a certain feeling of approachability, effortlessness and confidence.  Fun, flirty and fashion in everyday life.

First impressions The homepage provides quick visual introduction to how LeTote works presented in an exciting and engaging way.

First impressions The homepage provides quick visual introduction to how LeTote works presented in an exciting and engaging way.

Mobile We took great care to design mobile concepts that had the same level of consideration as the desktop experience.

Mobile We took great care to design mobile concepts that had the same level of consideration as the desktop experience.

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Personalized fashion The product page is a unique take on the traditional e-commerce experience, but one where personalization is built into every step. 

Personalized fashion The product page is a unique take on the traditional e-commerce experience, but one where personalization is built into every step. 

Signed in page

Personalized content

We designed a landing page for returning users that offered a whole new level of discovery and personalization.  We designed a grid that was flexible and open, with room for editorial content, local trending items and recommended pieces.

Onboarding

Getting familiar with the service

We designed an onboarding process that delicately balanced the need to capture information, keeping users engaged and letting the product come through.  We took a lot of care in making sure every step was seamless, but could be recombined in a modular way.

Considering details  Every element of the subscription page, from micro-animations to form styles, was polished to a shine. 

Considering details  Every element of the subscription page, from micro-animations to form styles, was polished to a shine. 

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