About
In Brief
Git Merge brings together developers from across the globe for a full-day of Git-focused lectures, breakout sessions, and workshops. In 2016, we worked with GitHub to create the conference identity and website.
Git Merge
Client
GitHub
Brand
Strategy &
Positioning
Identity System
& Guidelines
Illustration
Art Direction
Interactive
Information
Architecture
Interactive Design
Development
Frontend
Analytics &
Optimization
Services
Branding

GitHub wanted a brand system that could be used year-after-year, but also evolve and stay fresh. We created a flexible visual identity that’s anchored in typography that remains consistent over time, while the imagery can be reimagined for future conferences.

Red — #FC5146
Blue — #289FFC
Purple — #693CC4
Yellow — #FFDC01
Green — #28EFAA
Orange — #FDA12F

Since this was the first year using the new identity system we wanted to build the visuals around something all Git users would recognize: the Git graph. The graph is not only a familiar element from the product, but also speaks to the principles of the conference: bringing people together and sharing ideas.

The landing page uses these Git graph components to guide visitors down the page, with smooth linear activity and unexpected color shifts that bring energy to the event. Conference sessions, featured speakers, and venue highlights all took on the vibrancy and excitement of the event in their treatments.