Git Merge Conference
Git Merge brings together developers from across the globe for a full-day of Git-focused lectures, breakout sessions, and workshops. In 2016, we worked with GitHub to create the conference identity and website.
A brand that lasts
GitHub wanted a brand system that could be used year-after-year, but had room to grow and stay fresh. We created a flexible visual identity that’s anchored in typography. While the conference type stays consistent the imagery can be reimagined in the future.
Since this is the first year using the new identity system we wanted to build the visuals around something all Git users would recognize, the git graph. The graph is not only a familiar element from the product, but also speaks to the principles of the conference of bringing people together and the sharing of ideas.