About
In Brief
From improved heart health to greater confidence, the benefits of exercise make for a lengthy list of virtues. But if you’re not a natural athlete, workout culture can be pretty intimidating. We worked with the Android Wear team to create the website for their What’s Your Move campaign, helping to make fitness fun and approachable for anyone.
Android Wear
Client
Android Wear
Brand
Strategy &
Positioning
Identity System
& Guidelines
Illustration
Content Strategy
Art Direction
Photography
Interactive
Information
Architecture
Interactive Design
Animation &
Motion Design
Development
Prototyping
Frontend
Backend Systems
Usability Testing
Analytics &
Optimization
Services
Brand Identity

By encouraging people to find ways to be active in the spare moments of their day and share their favorite moves, the campaign created a friendly and judgment-free space for people to celebrate one another. Using a vibrant color palette and hand-drawn illustrations, the brand exudes energy, movement, and most importantly, everyday fun.

Bleu De France — #1E88E5
Paris Daisy — #FFEB3B
Razzmatazz — #E91E63
My Sin — #FFB300
Wattle — #CDDC39
Studio — #673AB7
Headlines
Body copy
Web Design

Animations were used to bring the concept together, incorporating movement into the design itself. User generated GIFs were interspersed with positive messages, challenges, and playful illustrations to keep the site lighthearted, encouraging, and sharable.

The website was all about making it easy for anyone to participate, so we made creating a GIF super simple for first-timers, too. Users can take photos sequentially, or upload any series of four photos to show off and share their fitness moves.

From frisbee, “dalking” (that’s dance walking) to yoga, each week presented a new “move” selected by a fitness app that runs on the Android Wear platform. These weekly challenges were created to inspire people to have fun and stay engaged week after week.