This is Bears Ears

Bears Ears National Monument is a 1.35 million-acre expanse in southeastern Utah and the inspiration for our first collaboration with Patagonia. Home to thousands of sacred Native American cultural sites, world-class rock climbing, mountain biking, trail running and more, Bears Ears is as beautiful as it is diverse. This interactive experience is designed to celebrate the land and introduce the world to our newest National Monument.

Unobtrusive design, expansive views

To fully immerse the viewer in the imagery and stories, we designed a minimal user interface that recedes when not in use. This design allows the natural beauty of Bears Ears to shine through and serves as a subtle compliment to the vivid videography, imagery, and iconography we used.

The word "Monumental" set large over a hiker walking through scrubland toward the twin Bears Ears buttes

Person in a wide-brimmed hat wading through a narrow sandstone slot canyon

Chapter card reading "1.2 Escaping Places" with an Explore button over a photo of a cliff dwelling

Person standing below a tall sandstone wall marked with rock art

Two riders on horseback on a rocky ridge, with cliffs and open desert behind them

Red pictographs on sandstone: a dotted figure, a solid human figure and handprints

Multilayer storytelling

This is Bears Ears is divided into three chapters: the story of the peoples who live there, the sporting that attracts new visitors, and the call to action to defend its historic designation.

Man in a felt hat, glasses and a blue shirt looking up, with blurred sandstone behind him

Stone cliff dwelling under a red sandstone overhang at sunset

Child holding a white VR headset up to their face in a living room

Two men looking up at the sky, one reaching an arm overhead, backlit by the sun above the desert

Mountain biker riding slickrock beneath an overhang, with snow-covered mountains behind

As we got more involved, we recognized the cultural and spiritual importance of the place. This was a place that should have been protected 50 years ago.
Lisa Pike Sheehy — Vice President of Environmental Activism, Patagonia