Upperquad partners with Huge Design to build their brand and launch a new website
Located in downtown San Francisco, Huge Design lives right within a thriving epicenter of design and innovation (they are also a bit global, too). Their multidisciplinary team of senior designers imagines and realizes the products people love.
Working with immensley respected designers meant we needed to quickly get into the details. We centered on the opportunities at play for Huge Design, exploring the tension that exists in the process between the practical realities and the creative possibilities.
We leaned into what made Huge Design unique; in your face, American, ambitious, unapologetic and bold. But, we developed a new narrative around their work that is both creatively inspired and tangibly realized. Real work that ships.
In addition to brand strategy and verbal indentity, Upperquad collaborated with the Huge Design team on a bold color palette, precision typography and refinements to their logomark.
Explore more at huge-design.com.