Creative Boom & Print Review We the Power Identity
Upperquad's identity work for We The Power gets reviewed by Creative Boom and Print Magazine
We The Power, a documentary film and initiative by Patagonia, encourages viewers to imagine a future of citizen-led, community energy initiatives that help combat energy poverty and put power, money, and decision-making back into the hands of individuals and communities; empowering people to join, invest, create, or lobby for localized energy systems in their towns.
A brave, often brash graphic look that reflects the community schemes that are throwing out the rulebook and pushing back against monopolised power-generation.
Creative Boom
This initiative is all about rolling up your sleeves and making a change, exactly the sentiment voiced from the branding system
Print Magazine
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