Brand New Reviews our identity for Afresh

Upperquad's identity for Afresh gets reviewed in Brand New

For our collaboration with Afresh, we wanted to get a much deeper visualization using motion, color, and typography. We imagined a world of machine intelligence organizing the complexity of fresh produce.

Afresh website
Honestly, the textures and fruit patterns are one of the most beautiful things I’ve seen since I’ve been a vegetarian! Overall, it’s a refreshing and masterful visual identity.

Brand New

Reviewed Sep. 28, 2022

Read the review here on Brand New or get deep into our case study.

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