Guidelines
Managing deep systems can be chaotic. With unexpected firedrills and blame shifting across teams, the frantic search for solutions can breed a highly stressful environment. So we created a world of collective clarity. A world where developers can build products faster, push code with confidence and push the world forward.
Remove obstacles. Provide open, unimpeded visibility to make it possible for something to happen
Aligns closely with executive prioirities. Nod to observabillity. Implies greater velocity, more focus and less busywork
Emphasizes focus on developers
Inspires feelings of innovation
Implies forward progress without leaving room for holes or dystopian implications.
Speaks to optimiism and hope for technology and the future
The mark exists in a constant state of evolution and transformation, offering a nod to the ever-changing nature of these technology systems. Angular and geometric, its exterior takes on endless variations. Yet for every shape it takes, there is always an insight to be found within.
The silhouette of our evolving polygon became a core brand element to visualize a sense of relief from noise and complexity. Simple and flexible, these shapes easily adapt to become containers for artwork, text, floods of color and more. The palette is kept to just four brand colors, reinforcing the idea of clarity with optimism and delight.
With a product that centers on dashboarding, data flow and statistics, Lightstep’s illustration style needed to balance technical detail and playful abstraction. Motion and interactivity were core to our approach, bringing the brand to life across applications and interfaces.
