About
In Brief
In the wake of Covid-19, the world has changed in ways that no one could have expected. From months spent in quarantine grew a global movement for justice and equality. Each of us has processed and adapted to the events of the last few months in our own way. In an effort to stay connected and support one another through these unprecedented times, we created At Home: a series of stories documenting the experience.
At Home
Client
Upperquad
Strategy
Brand Strategy
Content Strategy
Design
UI/UX Design
Identity System & Guidelines
Creative Direction
Motion Design
Services
The Interviews

The heartfelt, human stories are really the magic of this site. We feel very proud to have created a space where people felt safe enough to share their stories and express themselves fully. There’s a lot to discover: humor and sadness, hope and despair, and creativity and stillness. Individually, each story offers a new perspective, told through a distinct voice and lived experience. Together, they create a beautiful time capsule effect, a portrait of a moment in time.

As a storytelling platform, we knew we wanted to take an editorial approach to the site. You’ll notice that the site scrolls horizontally, an intentional break from the normal vertical scroll that serves to reinforce the unique moment we’re in. We stack each city horizontally on the right like the spines of a book, each offering a new chapter of this pandemic story.

Scrolling or clicking opens the chapter to reveal seven featured makers in that city with animations taking you seamlessly from one to the next.

Mobile

Translating an innovative experience from desktop to mobile made us think deeply about the surface. We wanted to keep the makers and their experiences first and foremost on every screen.

Over the course of 12 weeks, we conducted over 60 interviews with makers in four cities. The stories are the focus, but alongside this are moments to provide broader information, easy navigation and ways to take action to support makers.

Photography

We were lucky to work with talented photographer Helge Mundt to capture portraits of the Berlin interviewees. With his help, this allowed us to provide a real, visual look at the situation in Berlin. Each maker was photographed from a distance either from the balcony or window, at home or in their private workspace.