Google Maps

Maps are going Google

We worked closely with the Google for Work team to develop a series of articles, all showing how Google Maps could help businesses achieve goals and solve business challenges.  Six articles rolled out over a 6 month period in 8 countries, each with immersive illustrations, case studies and artwork.

The approach

The stories behind the maps

The Google Maps story had been told in terms of a product and industry, but this initiative was around telling the stories of innovative and amazing uses of the product in business. These stories were released over time, generating interest and presenting topical content that could be used to identity or cultivate sales leads.

Maps are amazing Beautiful maps were featured across the site

Maps are amazing Beautiful maps were featured across the site

Map heroes We highlighted the innovative people behind the maps

Map heroes We highlighted the innovative people behind the maps

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Infographics

Making data points beautiful

The articles contained large amounts of important data, which could have become overwhelming. We were sure to show data points visually and creatively, interspersing them amongst illustrations.

Illustration

Maps are beautiful

In addition to the online components, we created custom artwork related to the themes of each chapter.  These items became a point of interest beyond the stories themselves and helped anchor the print version of the articles.

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Illustration  Trevor van Meter   /   Copy & Editorial  Clear Content Marketing

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