Facebook

@Scale Conference

Building apps for millions or billions of users presents its own set of challenges. The @Scale conference brings together engineers from companies like Facebook, Google, LinkedIn, Pinterest, Twitter, Uber, Dropbox, Netflix, and YouTube (to name a few) for a series of tech talks and conversations.

We worked closely with Facebook to develop a distinct identity, collateral, and website for the event. 

Strategy

Build a useful toolset

@Scale featured 21 technical talks across three different tracks. We developed a system that created easy distinction amongst the tracks while at the same time creating a coherent family. Iconography and graphical elements conveyed a visual sense of growth and scaling.

The system Logos, iconography, and graphical elements developed for the conference.  

The system Logos, iconography, and graphical elements developed for the conference.  

Everything in one place We designed a one page website that evolved during the event lifecycle.

Everything in one place We designed a one page website that evolved during the event lifecycle.

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Applications

The big day

Talented engineers, top-notch tech, and an open conversation amongst peers were the real stars of conference. We’re proud to provide the visual backdrop on which this event played out.

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