Building apps for millions or billions of users presents its own set of challenges. The @Scale conference brings together engineers from companies like Facebook, Google, LinkedIn, Pinterest, Twitter, Uber, Dropbox, Netflix, and YouTube (to name a few) for a series of tech talks and conversations.
We worked closely with Facebook to develop a distinct identity, collateral, and website for the event.
Build a useful toolset
@Scale featured 21 technical talks across three different tracks. We developed a system that created easy distinction amongst the tracks while at the same time creating a coherent family. Iconography and graphical elements conveyed a visual sense of growth and scaling.
The big day
Talented engineers, top-notch tech, and an open conversation amongst peers were the real stars of conference. We’re proud to provide the visual backdrop on which this event played out.