Introducing Messages

Every day on Pinterest, people send more than two million Pins. A brand new feature in the product called Messages was being introduced by Pinterest to make it easier. The new feature allows Pinners to send pins back and forth without leaving the site.

We worked closely with the Brand team at Pinterest to develop the concept for a web page announcing the service internationally and built out the front-end code.

The design

Show the product

The extraordinary Brand team at Pinterest had an idea of where to take the site and we were thrilled to work out the interactive concept with them. We worked through some concepts and built prototypes all based on the idea of using videos and motion to show the immediacy and beauty of the product.


A global launch

The site launched simultaneously in 20 total languages.  We made sure that the site was built so that it could be quickly and easily translated.

“... it blows most other internal messaging products out of the water.”

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