Leveling the playing field
PeerStreet is a platform that allows qualified individuals to invest in high quality real estate loans alongside the pros. Historically, the high yield real estate investments offered on PeerStreet were primarily available only to institutions, and very high net worth individuals. In the end, opening up the market is a better deal for everyone.
We worked closely with the founders from the beginning, establishing a new identity, designing their website, and helping with supporting graphics.
A simple logotype
After a few rounds of exploration, we settled into a simple concept that worked on a number of different levels. Representing growth, real estate, and collaboration, the concept became a simple shorthand for everything PeerStreet was setting out to accomplish.
On the web
Once we had the identity in place, the focus turned to the website, which needed to appeal to a couple different audiences. The site had to explain the concept, simply and efficiently. We also needed to drive engagement for both lenders and borrowers, while being mindful of rules and regulations surrounding financial products. We worked closely with the founders to build a site both beautiful and functional.