Google Maps

More than a Map  

The really amazing thing about Google Maps, and there are a lot of amazing things, is how much is available to developers through their API.

We had the chance to work with Google to design a site to showcase the unique features of the Google Maps API, and how developers are using it. Along with stories from developers, you can see demos of the features you can add into websites or apps like Street View, public transit directions, location data, and advanced data visualization capabilities.

Iconography

Straight forward and colorful

We started with the name "More than a map" and developed a distinctive lock up for the website. These evolved through several iterations, but, in the end, served as a basis for the site iconography. The site revolved around five different features of the Google Maps API: platform, imagery, places, routing, and data visualization. We developed a series of icons that represented each of these.

more-than-a-map-logo-explorations.png
Iconography The final iconography was strongly influenced by the identity development.

Iconography The final iconography was strongly influenced by the identity development.

Design

A simple design

The design of the site needed to get out of the way and let the Google Maps API be the focus. Wherever we could, we pulled from Maps and Street View to create a memorable visual experience.

Demos Showing the Maps API in action.

Demos Showing the Maps API in action.

On location We scoured the world for beautiful shots from Street View.

On location We scoured the world for beautiful shots from Street View.

Maps Base maps were chosen for aesthetic beauty

Maps Base maps were chosen for aesthetic beauty

Use cases

Developer stories

An integral part of the site was to showcase the developers using the Google Maps API. This included a series of videos shot on location by Google in 8 days across 5 continents. 

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“Googles slick new site is a sales pitch, showing off features like customized map styles, street view, elevation information and data visualization. But the stories of developers creating important, problem-solving apps and websites are an even better pitch for the ability of smart programmers, entrepreneurs and maps to make a difference around the world.”

The Response

#morethanamap

The site got a huge response on social media, and in the press. It prompted articles from Mashable, CNET and The Next Web. Twitter saw an outpouring of love for Google Maps. The site was featured in CommArts interactive annual, won 3 Webbys and was the Site of the Day on Awwwards and FWA.

Front-end Development  Google   /   Identity design  Strohl  

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