One Kings Lane

Hunters Alley

Hunters Alley is a online home-consignment destination for design lovers. Part marketplace, part social, the site is a place to shop and get inspired.

We worked closely with the team at One Kings Lane to create an amazing experience, whether shopping for your next couch, or getting inspired by lust-worthy homes. We started from the beginning, looking at styles, approaches, taking inspiration from social and ecommerce sites.

Information architecture The first stop on such a complex site

Information architecture The first stop on such a complex site

Style explorations We explored multiple aesthetics.

Style explorations We explored multiple aesthetics.

Strategy

Every item has a story

Hunters Alley was to be a new way to build your home’s story, piece by piece. We wanted to democratize design in a way that celebrated the stories behind the styles, and curate a community of buyers and sellers. By focusing on the stories behind each piece, we could then start to connect the people buying and selling.

It’s a democracy. The sellers and buyers are authentic, real, confident. Together, they are contributors to a helpful & new service.

An excerpt from the brand vision document

UI concepts

A strong but flexible grid

We found that a strong grid system brought order to the items on a page. We made sure we had a flexible system, that brought pixel perfection but allowed for promos and callouts to flow nicely with content.

 

Liking that you can like

We wanted to make it extremely easy for people to quickly engage with content. Our UI allowed for in-page “loving” and commenting.

The preview

#thehuntbegins

The idea of provenance can be lofty, but we thought that the everyday stories behind objects could be really a point where people could connect. For the site preview, we explored a couple different directions, all built around this concept.

Preview We brought people into the rooms of collectors that would be selling on the site.

Preview We brought people into the rooms of collectors that would be selling on the site.

The design

Bringing it all together

The final site designs started to take shape. We worked closely with the team at One Kings Lane to develop the aesthetic. 

Site scope During the design process, we designed over 40 different pages.

Site scope During the design process, we designed over 40 different pages.

Identity  Strohl   /   Photography  Rikki Ward

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