Google Chrome

Chromecast

Chromecast devices allow you to stream media to your TV or speakers using your phone, tablet or laptop. We teamed up with Google for the global launch of the 2nd generation of Chromecast devices to design and develop a brand new website.

Strategy

Beautiful devices

The new line of Chromecast offered, for the first time, two different devices: a Chromecast to plug into your TV and Chromecast Audio to plug into your stereo.  

Interactive

Show more than tell

We focused in on a bifurcated screen, showing both products side-by-side.  Instead of a lengthy explanation on the home page, we wove together a video of real-life vignettes showing both devices, how they worked and the experience around them.

chromecast-browser5.png

Iconography We created an iconography set based off the Cast button, which we brought to life with motion.

Audio page The Chromecast Audio page closely mirrored the TV page, to maintain a sense of pacing and consistency.

Audio page The Chromecast Audio page closely mirrored the TV page, to maintain a sense of pacing and consistency.

Content not just apps  Chromecast has everything that you love already

Content not just apps  Chromecast has everything that you love already

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