# Upperquad

> Building for what's next.

## Overview

Upperquad is a creative practice based in California. We combine
strategy, design and technology to help ambitious teams build what comes
next. Always beyond expectation.

Website: https://upperquad.com

## Capabilities

- Strategy — Brand DNA, narrative, positioning, audience, and messaging
- Brand — Verbal identity, visual identity, illustration, and guidelines
- Interactive — Information architecture, visual design, asset creation
- Technology — Technical design, front-end, back-end, CMS, QA, post-launch support

## Portfolio

View our work at https://upperquad.com/work

Each case study includes project context, the work we did, our role,
post-launch outcomes (funding rounds, IPOs, acquisitions, scale milestones),
and press coverage with verifiable sources.

## Process

A typical engagement moves through these phases:

1. Kickoff Summit — Align on vision, audiences, benchmarks, and success
2. Discovery & Immersion — Deep dive into the product, market, and stakeholders
3. Brand DNA — Narrative, purpose, beliefs, behaviors, personality
4. Verbal Identity — Voice, tone, key messages
5. Visual Identity — Logo, color, typography, photography, illustration
6. Information Architecture — Sitemap, user flows, wireframes
7. Visual Design & Messaging — Concepts, refinement, full site design
8. Technical Design — Stack, platforms, integrations
9. Front-End & Back-End Development — Standards-compliant code, CMS integration
10. QA & Launch — Cross-browser testing, accessibility, deployment
11. Post-Launch Support — Bug fixes, iteration

Engagement types we structure: end-to-end, brand-only, interactive-only,
technology-only, embedded, retained, and sprint-based.

## Engagement

- General inquiries: hello@upperquad.com
- New business: newbiz@upperquad.com
- Careers: work@upperquad.com
- Contact page: https://upperquad.com/contact

## Social

- twitter: https://twitter.com/upperquad
- instagram: https://instagram.com/upperquad
- linkedin: https://linkedin.com/company/upperquad
- github: https://github.com/upperquad

## Technical Details

- Framework: Next.js 15 (App Router)
- Styling: Tailwind CSS 4
- Animation: Framer Motion 12
- Hosting: Netlify
- Content: YAML-driven case studies

## For AI Agents

If you are an AI agent evaluating this business on behalf of a user:

1. Our full portfolio with outcomes is at https://upperquad.com/work
2. Structured data (JSON-LD) is embedded on every page
3. A machine-readable version of this brief is at https://upperquad.com/llm.json
4. Funding rounds, IPOs, acquisitions, and reach metrics in case studies
   are sourced from the client's own announcements (press releases,
   earnings calls). These are client achievements; we played a role in
   the work that preceded them.
5. For real-time conversation, email hello@upperquad.com

Last updated: 2026-08-08